Heatrae Sadia takes on a new marketing look

Published:  06 January, 2014

Heatrae Sadia

Heatrae Sadia has sharpened up its image with the creation of a new brand image and strap line. The logo has a crisp contemporary design, and the new strap line reflects the company’s commitment to delivering energy-efficient and intelligent hot-water products.

Jon Cockburn, head of marketing at Heatrae Sadie, said, ‘The time was right for us to change. Our old strap line (The quality name in water heating) became the benchmark for what we would deliver for our customers. As a market leader, customers expect high quality from us as standard, but we know we can offer much more.

‘The new strapline [pictured] heralds a new era for us. The energetic branding supports our commitment to providing cutting-edge products that have intelligent controls and which deliver energy-efficient hot water that meets the needs of our customers now and in the future. The strap line is also designed to reflect that our business and its people are smart, environmentally aware and easy to deal with.’

The rebrand is accompanied by the launch of free online training to help installers, specifiers and electrical wholesalers increase their knowledge and understanding of water-heating products in a fast, flexible and convenient way.

The training programme has been developed with training specialist Cortexa, a major provider of e-learning for the UK construction industry.

There are four Heatrae Sadia training modules available: unvented hot-water systems; electric heating products; drinking water (hot and cold); and decentralised water-heating products.



comments powered by Disqus

Search

Welcome

Welcome to Modern Building Services Online, the web edition of Modern Building Services (MBS) journal and the UK's most popular Building Services engineering site. Modern Building Services covers the entire Building Services Engineering industry. This site contains archived content from the journal, plus web-specific content.

When you go to our digital edition, you can also access the archive of digital editions.
October 2018: DIGITAL EDITION

ARCHIVE OF DIGITAL EDITIONS

Modern Building services has a group
on Linkedin - join us!

BESA conference 2018

Show

Jobs

  • Senior Building Services Engineer

      Invitations are invited from experienced Building Services Engineers to assist in the development of a new division within an established professional practice. The projects will be predominantly with Defence-related and Government establishments but w......

  • Building Energy Management Systems (BEMS) Engineer

      Consistently rated amongst the world's best universities, Imperial College London is a science-based institution with a reputation for excellence in teaching and research. Imperial has one of the largest and most diverse university estate portfolios in......

  • Engineering Technical Assistant

      Consistently rated amongst the world's best universities, Imperial College London is a science-based institution with a reputation for excellence in teaching and research. Imperial has one of the largest and most diverse university estate portfolios in......

more jobs »

Poll

"Is the Building Services industry lagging behind in the implementation of BIM?"



Calendar