Remeha develops new brand identity
Published: 08 September, 2016
Remeha has developed a new brand identity as part of its ongoing investment into the commercial heating market. Recent research carried out by the company confirmed its position as an established, solid brand with a reputation for supplying high-quality, good-value, reliable products. Consultants, specifiers and contractors all viewed it as best in class for performance, efficiency and engineering quality.
Remeha’s objective was to ensure that its branding and identity fully reflect its market-leading, premium standing in a very competitive market.
In line with the research, the new branding mirrors Remeha’s reputation for high performance, efficiency and best-in-class engineering quality.
The logo has been revamped and modernised, and all marketing and technical literature has been thoroughly refreshed — from content to design
The bold and distinctive new colour palette reinforces the identity and strength of the brand, which is summarised in the new strapline — Engineering efficiency since 1935.
Sales director James Porter said, ‘We wanted to create a new brand identity that resonated with our target audience — which includes M&E consultants and specifiers and their clients and contractors — and which reflected our leading position in the commercial heating market.
‘It is important for us that our brand identity reflects what we stand for — innovation, quality, performance, efficiency and reliability. The logo has evolved into a more modern, dynamic design. Customers will start to see that our sales and marketing collateral, from our literature to our advertising, has a distinct, striking look that dovetails with our brand identity.For more information on this story, click here: September 2016, 105