Elson scores in the short game

01 September, 2007

Coventry Rugby Club is one of the oldest and most prestigious in the country. Elson water heating has joined in its sponsorship, and the players’ shorts will carry the Elson logo next season. Geoff Ward, Elson’s technical director, and managing director Mike McDonald (centre left and right) — both mean rugby players themselves — join Coventry players to model the snazzy new shorts.

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