Stelrad offers coloured radiators from stock
Stelrad now offers ‘coloured’ radiators from stock with the arrival of the Vita Column Concept radiator, a 600 mm-high traditional column radiator, in anthracite grey. They are available within 72 h of order. Until now, radiators have been available in up to 35 colours, but specially made with a delivery of up to eight weeks.
A similar radiator will be available to customers requiring Stelrad’s sister brand of radiators, Henrad, with the Henrad column concept available in slate grey.
Stelrad marketing manager Chris Harvey, said, ‘We are seeing the number of orders we get for coloured radiators increasing month by month, and it was a natural progression to begin to stock some of our best-performing coloured radiators for immediate delivery. Interior decorators have seen the benefits of coloured radiators for some time and been willing to order them with the 8-week lead time that special paint jobs require.
‘The interest in coloured radiators is growing, and we have begun what we see as an inevitable trend towards stocking a small number of those colours and models that we see ordered for immediate delivery.’