LG promotional activity races away

LG is continuing its successful partnership with Eurosport in sponsoring the LG Super Racing Weekends 2004, with the pan-European event coming to Donnington Park in late June. The sponsorship with Eurosport provides an ideal platform for LG Electronics to showcase its products on a European level. LG branding will be prominent on the awards podium, in pit lanes and on the circuit itself. Steve Shin of LG’s air-conditioning division in the UK says, ‘This is an enormously popular event with huge crowds plus television coverage over the whole weekend. It is great media exposure, which helps increase our brand awareness.’