Rinnai embarks on TV advertising
Rinnai has embarked on a major promotional campaign, starting with extensive TV advertising in and around the Gillette International Rugby League Four Nations and Rugby Super League 2011/12. The games are televised live on BBC and Sky Sports. Rugby League attracts up to 30% more viewers than Premiership Rugby Union.
There will be advertising on rotating signs of televised matches featuring England, Australia, New Zealand and Wales. Rinnai, which specialises in direct-flow water heaters. will also take TV advertising at five Super League matches.