Taking steps to prompt behavioural change

StepJockey, behavioural change

As an example of behavioural change to reduce energy consumption in buildings, StepJockey, which encourages people to use stairs rather than use lifts looks to have potential. Posters on a staircase indicate how many calories are worked off by using stairs rather than lifts. Trials involving over 250 000 stair/lift journeys showed that the use of stairs increased by up to 29% when the building was equipped with StepJockey signs. When office workers could track and gamify [sic] their stair climbing, stair use jumped by over 500%.

The idea can to Helen Nuki when her 7-year-old daughter wondered why official signs ‘only tell you about the things that are bad for you’.

Hel Nuki, says, ‘We tell people how many calories are in food, but we don’t tell them where they can burn them off. Through StepJocky, we are offering the opportunity to put that right. The world is a gym, and through StepJockey we aim to label it as such.’

You can participate in this world-wide initiative at the link below.

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