LG promotional activity races away

LG promotion
LG is continuing its successful partnership with Eurosport in sponsoring the LG Super Racing Weekends 2004, with the pan-European event coming to Donnington Park in late June. The sponsorship with Eurosport provides an ideal platform for LG Electronics to showcase its products on a European level. LG branding will be prominent on the awards podium, in pit lanes and on the circuit itself. Steve Shin of LG’s air-conditioning division in the UK says, ‘This is an enormously popular event with huge crowds plus television coverage over the whole weekend. It is great media exposure, which helps increase our brand awareness.’



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Richard Alger, MD of Fermod, Dies aged 78

It is with great sadness and regret that Fermod Ltd have to advise of the passing of their Managing Director, Richard Alger, after two years of poor health, having worked for Fermod for the last 47 years.

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