Woods Air Movement re-energises its brand identity

Steve Woods
Steve Woods

One of the world’s first fan manufacturers has unveiled a dynamic new look as part of a forward-thinking transformational programme aimed at global expansion.  

Fläkt Woods Ltd is now trading under the name “Woods Air Movement” as part of a complete brand overhaul, with support from the wider FläktGroup.

The company, based in the UK, USA and India, with subsidiary sales offices in Germany and Singapore, serves a number of markets including building services, tunnel & metro ventilation, industrial process cooling, OEM, marine oil & gas and commercial kitchen ventilation.

Managing Director Steve Chesney explained: “Despite changing our name in 2002 when we joined forces with Fläkt, many customers continued to call us Woods. So, as we embark on a significant overseas expansion, it is the perfect time to re-assert our brand as one of the world’s leading fan manufacturers.”

Through continuous development and as part of FläktGroup, Woods Air Movement today offers one of the world’s largest ranges of certified axial fans for almost any application imaginable.

“We now have our sights set firmly on the future and will use our revitalised brand to enter new markets and re-enter countries where our business was historically strong,” added Steve.

Related links:
Related articles:

modbs tv logo

Grenfell is the building industry's Piper Alpha says CIBSE

The recent passage of the Building Safety Act is a welcome recognition of the fact that making safe buildings is a highly skilled operation says the Chartered Institution of Building Services Engineers, endorsing the need for more effective regulation and a profound change in culture.

Underlying project-starts uptick indicates gradual recovery, Glenigan data suggests

  • 13% rise in detailed planning approvals against the preceding three months
  • 18% decline in main contract awards against the previous year
  • 9% increase in underlying starts during the three months to May

Glenigan has released the June 2022 edition of its Construction Review.