Sweet success
Light Forms has illuminated the delicious rings of Krispy Kreme’s new flagship store on the iconic Oxford Street, London. As the go-to lighting supplier for the global doughnut brand for the last three years, Light Forms has continued to transform and enrich these renowned retail spaces through its made-to-measure, high performance lighting solutions.
For the brand’s design in the West End, its 22nd London location, the brief was to create a number of rings to suspend as the main lighting feature. The lighting perfectly mirrors the doughnut shape and highlights the brand’s highly anticipated Hotlight experience, giving fans in Central London the chance to experience fresh Original Glazed Doughnuts off the line for the first time.
Light Forms worked closely with the interior designer, Path Design, and electrical contractor Into Electrical, to create bespoke rings and an outer rectangle that worked to the millimetre in the space, ensuring that the lighting fitted perfectly within the shop area. A range of Light Forms fixtures were used to achieve this bespoke design. The result is that the 1,534 square foot space has been transformed into a showstopping display to inspire both customers and staff, standing out from the pavement and drawing the eye of those outside.
