Ecobat Battery re-launches as Veloris
Following its sale from the Ecobat Group and a subsequent comprehensive review of its position in and value to the market, Europe’s largest independent battery distributor is now Veloris.
As it continues its journey, which began more than 70 years ago, Veloris remains committed to delivering energy with certainty for its many customers across multiple sectors, supplying them with premium quality products and prominent brands, supporting businesses throughout Europe.
“After separating from an industrial group, we are now free to pursue our own priorities,” explained Veloris’ CEO, Russell McBurnie, “and by regaining our independence, we are reenergised and able to use the skill, knowledge and experience embedded in the business, to drive growth and fulfil our potential.
“Although the Veloris name is new, our commitment to delivering exceptional service standards and to add value to our diverse customer base remains the constant. Over many decades we have built on these foundations and they have served us well as we’ve developed lasting relationships with both supply partners and our many valued customers.
“As Veloris we can further capitalise on these strengths and, combined with the depth and diversity of our stock, as well as our European network infrastructure, we have the ingredients and the ambition to further enhance our reputation as a reliable partner, fully able to fulfil our customers’ energy storage requirements with complete certainty.
“As battery technology has developed and the legal requirements have increased and become more complex, it is now more important than ever to have a battery supply partner that understands the details, whatever the sector. This is an added value service that we have always provided because our philosophy is, and will remain, to help our customers grow their battery business.
“Veloris therefore unites our historical commitment to service and support with the new opportunities of a developing world, as we set out together on the next stage of the journey.”
