Tapworks — best year ever for water softeners

Tapworks
UK water softener company Tapworks has reported 2007 as its best year ever for water-softener products. MD Mike Pickavance says it was a sparkling year for the company. ‘We’ve seen a significant increase in sales on the back of the “Magic” marketing campaign we’ve rolled out during the year, visiting merchant branches across the country, inviting installers to come and meet us and see for themselves the quality of the products and how easy they are to install — and the fantastic profit opportunity that fitting a water softener offers
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