M&E contractor’s rebranding reflects its growing green expertise
Hirst & Danson Mechanical & Electrical Services has adopted a new corporate brand and moved to Whitehills Business Park in Blackpool from nearby Thornton. The new name is Ameon and is part of the company repositioning itself in the market to reflect its continued diversification and growing low-carbon credentials. Ameon predicts 100% annual growth in its renewable technologies business alone.
The board of the new company is headed by Robin Lawson, co-founder of Hirst & Danson in 1996. Its annual turnover is approaching £17 million, with 150 staff. Current work includes a £7.5 million contract for Manchester’s MediaCityUK, the planned home for the BBC.
Commenting on the changes, managing director Robin Lawson says, ‘It is a major step to take to rebrand a company when it hasn’t been sold or merged, but following research in the market, we believed that change was necessary.
‘Unlike other companies in the building-services sector, we have developed significant in-house expertise in the areas of low-carbon and renewable technologies and low-carbon consultancy. Much of our work now involves the design and installation of everything from wind and solar energy to ground- or air-source heating and rainwater-harvesting systems. Our work also incorporates the design of sophisticated building-management systems harnessing sustainable energy sources.
These and other specialist skills identify us as being much more than a simple building-services company; therefore a change of perception was needed, and we think the rebranding will allow us to be taken seriously for our technological capabilities as well as for our contracting skills.’
