Stelrad launches new range of radiators

Stelrad, radiator, space heating
Increasing aesthetic appeal — Stelrad’s Vita range of radiators. From top left, Vita Value, Compact, Eco, Deco, Plan and Ultra.

Stelrad’s Vita range of steel-panel radiators comprises six models ranging from the entry-level Value range up to the designer Ultra product with colour options. There is a steady increase in aesthetic appeal through the range, and the marketing concept is that customers have the opportunity to choose radiators with a better appearance.

The progression is from Vita Value, a basic steel panel with fins, to Vita Compact, the energy-saving Vita Eco, Vita Deco with a designer look, the Vita Plan flat-faced smooth-fronted design, through the Vita Ultra with bespoke colour finishes.

The Vita Eco can reduce energy bills by up to 10% by controlling water flow so that the front-panel temperature is up to 50% higher than a traditional radiator — increasing the proportion of radiant heat so that comfort can be achieved with a lower air temperature.

With the launch of the Vita series, Stelrad has devised simple and transparent pricing using published trade prices to that installers can purchase the products and recommend solutions to their customers at known, affordable prices.

All Vita radiators come with a 10-year warranty.

For more information on this story, click here: November 2014, 105
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