Waterloo joins Institute of Customer Service

Waterloo Air Products, air distribution, grilles
Boosting customer services — Rachel Roots of Waterloo Air Products.

Waterloo Air Products claims to be the first UK manufacturer of air-distribution products to joint the Institute of Customer Service. The company engages with a wide variety of customers from the public and private sectors, and high levels of customer service are an essential part of the customer interface.

As a member of the institute, Waterloo will use its benchmarking and accreditation scheme to help ensure staff benefit from training and development, using the latest tools to support continuous development and improvements.

Waterloo is already initiating surveys internally and externally to gauge employees’ individual views on the business as well as customers’ perceptions.

Rachel Roots, Waterloo’s business-development manager, said, ‘Waterloo continually strives to deliver company-wide excellence in customer services. Becoming a member of the institute was a natural progression for Waterloo that will build on our own internal processes, measure our performance and help to set new standards.’

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