Heatrae Sadia takes on a new marketing look

Heatrae Sadia

Heatrae Sadia has sharpened up its image with the creation of a new brand image and strap line. The logo has a crisp contemporary design, and the new strap line reflects the company’s commitment to delivering energy-efficient and intelligent hot-water products.

Jon Cockburn, head of marketing at Heatrae Sadie, said, ‘The time was right for us to change. Our old strap line (The quality name in water heating) became the benchmark for what we would deliver for our customers. As a market leader, customers expect high quality from us as standard, but we know we can offer much more.

‘The new strapline [pictured] heralds a new era for us. The energetic branding supports our commitment to providing cutting-edge products that have intelligent controls and which deliver energy-efficient hot water that meets the needs of our customers now and in the future. The strap line is also designed to reflect that our business and its people are smart, environmentally aware and easy to deal with.’

The rebrand is accompanied by the launch of free online training to help installers, specifiers and electrical wholesalers increase their knowledge and understanding of water-heating products in a fast, flexible and convenient way.

The training programme has been developed with training specialist Cortexa, a major provider of e-learning for the UK construction industry.

There are four Heatrae Sadia training modules available: unvented hot-water systems; electric heating products; drinking water (hot and cold); and decentralised water-heating products.

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