Distributor installs the air conditioners it sells

Powrmatic, air conditioning, cassette, Midea
Available to buy, the Powrmatic Midea air conditioners sold by Appliances Direct also serve its own showroom.

Powrmatic has supplied a range of Midea high-wall and cassette heat-pump air conditioned to provide heating and cooling for the showroom and sales office of Appliances Direct at South Normanton in Derbyshire. The company is the specialist appliance division of the BuyItDirect Group and offers domestic appliances at very competitive prices — including Midea air conditioners.

Victor Stoica, Appliance Direct’s HVAC business manager, explains, ‘We sell Midea air conditioners because they are high quality and good value for money. Therefore, when we decided to install air conditioning in our showroom, it made sense to use Midea unit so we could demonstrate them to customers.’

The system replaces portable air conditioners and was installed by Appliance Direct’s sister company AirDirect.

For more information on this story, click here: Mar 2014, 132
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