Major hvac brands move under one name to invest in R&D and customers

Ambirad, Airbloc, Benson, Reznor, Nortek Global, Simon Parker

Ambirad, Airbloc, Benson and Reznor are now operating under a single brand name: Reznor. Each of these brands belongs to Nortek Global HVAC UK, and this move coincides with a number of new product developments that ensure the entire portfolio is ErP-compliant.

Simon Parker, (pictred left) president and general manager of Nortek Global HVAC UK’s Light Commercial division heads up the Reznor brand in the UK and beyond. He says: “By offering a diverse but cohesive portfolio, we can offer clarity for our customers by taking out complexity and portfolio duplications.”

Existing warranties and maintenance contracts in the other brand names will be honoured and customers have been notified about the name change and how it will affect them. Under the single Reznor brand, the company aims to create economies of scale and to invest further in R&D.

Parker adds: “We want to make it easier to do business with us, so we opted for a pre-sales portal and a post-sales portal. Both portals will reflect our renewed proposition.”

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