Mitsubishi Electric hosts partners in showcase Turkey conference

Mitsubishi Electric

Mitsubishi Electric hosted over 50 members of its Partner Programme at its ME VIP conference in Turkey. The guests were given an exclusive tour of Mitsubishi Electric’s latest European factory, where its range of M Series air conditioning products is manufactured. The factory is 40,000 m2 and has an annual capacity of 500,000 air conditioning units.

The Diamond Quality and Business Solutions partners were given access to the production facilities and provided with insights into the processes that ensure products are of the highest quality when they reach the customer’s site.

Partner programme manager Janvi Patel says: “Our partners are a key channel for us in reaching the market, and it’s very rewarding to be able to offer them a first-hand experience of a key factory where our products are made.”

The tour also demonstrated the company’s ongoing focus on improving energy efficiency and reducing environmental impact.

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